Revenue Strategy
The honest plan for turning experiments into products — what we measure, what we build, and when we double down.
Our thesis
Every experiment is a candidate product. The hub is the proof-of-work record; the
funnel below is how we decide which experiments deserve real investment. We validate
demand before we validate buildability — building something is no
longer scarce; proving people want it is.
The validation funnel
- Demand gate (before building): 48 hours of evidence per candidate — search volume, existing substitutes, community interest, willingness to pay. No signal, no build.
- Build the experiment through the documented pipeline (research, core, twist, docs, review, video).
- Measure: play-starts, retention, leaderboard submissions, referral source, X engagement.
- Double-down criteria (all three, for 2+ weeks): 1,000+ plays AND ≥10% of players submitting a score or returning within a week AND ≥1% clicking through to a store page.
- Productize: the winner becomes a real product (mobile app / paid game), with marketing research guiding positioning.
Honest unit economics
PathRealistic revenueVerdict
Web ads on clone pages$0.5–2 RPM → $50/mo needs 25k–100k visitsNot viable alone — SERPs owned by incumbents
App-store clones$0–20/month without UADead end as-is
One original niche game (paid)$1–10k lifetime with community reachRealistic first revenue
Sell the pipeline (templates, playbook, workshops)B2B to AI buildersStrong second path
Attention → audience → launchEmail list + one launch to a warm listThe reliable solo path
Distribution channels
- X (@devbyjt): primary for the AI-builder audience. Video in main post (no URL — algorithm-safe), link in reply, build-story thread append, reply to every response.
- YouTube (By JTT): 16:9 versions of showcase videos + build-in-public content — the only channel where the player audience compounds.
- TikTok / Shorts / Reels: repost 9:16 clips with captions — zero cost, player audience lives here.
- Reddit: one post per experiment (r/WebGames, r/2048, r/SnakeGame) — high-intent player traffic + real backlinks for SEO.
- itch.io: free hosting, 30% take — the indie distribution default.
Cost controls
- X API: ~$0.22 per experiment (main post $0.015 + link reply $0.20). Dry-run gated — never auto-posts without explicit approval.
- No paid ads until organic signal proves a hook. The $3 experiment budget goes to the single best-performing clip, not day-one.
- All infrastructure is free-tier (Vercel, Blob, Pagefind, edge-tts, ffmpeg).
See the live numbers on the Status page — experiments, reviews, leaderboard activity, and distribution state.